The benchmark of excellence
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The The Pub Awards celebrate the people, businesses and organisations doing exceptional work. Explore the categories and help recognise someone shaping the future through their achievement, leadership and impact.
Licensee of the Year Award
The landlord or landlady who makes the pub.
About this category
This award recognises a licensee whose leadership, standards and personality have made their pub a success, for the business, the team and the community. Judges look for results, the welcome they set and their commitment to the trade.
Eligibility
- Open to licensees
- Tenants
- Lessees and owner operators of UK pubs
Judging criteria
- Business results
- Leadership of the team
- Welcome and standards
- Responsible serving
- Community role
Qualitative criteria
The pub is an extension of their personality.
Metrics
- Trade trend
- Staff retention
- Reviews
- Community activities and investment
Additional criteria
Entries should include a short description of the pub, photographs where helpful, supporting figures such as trade, covers, events or reviews, and, where possible, comments from regulars. Figures can be given as ranges and nothing in an entry is shared beyond the judging panel. Every entry should show a commitment to responsible serving. Judges consider the size, setting and ownership of every pub, so a single room village local competes on equal terms with a large town centre pub or a small group.
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